To extend the healthy life span of beauty "Mirai no Care" as a beauty habit item, we will release "HAYEL by marbb" (released September 2024).

Microbubble Japan Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Ryo Takabayashi; hereinafter ”the Company”), which markets the “marbb (Marb)” nano-bubble system for beauty salons, has established “Miraino Care” as a new brand concept to integrate its existing brands, products, and services in order to realize its vision of becoming a “platform company that changes the world through inspiration.”

Miraino Care

With average life expectancy increasing and "healthy life expectancy" gaining attention, people's lifestyles are being questioned. What can players in the beauty industry do? We define the period during which individuals can enjoy healthy beauty as "beauty healthy life expectancy" and aim to contribute to its extension.
The period of time during which one can live without being limited by health issues in daily life.

In addition, on September 1, 2024, we will launch HAYEL by marbb G SHAMPOO / G ESSENSE as part of the "Miraino Care" line of beauty routine products designed to extend one’s healthy lifespan through beauty.

<HAYEL by marbb G SHAMPOO (Quasi-drug)>

~For Hair and Scalp Care: Use HAYEL by marbb as Your Second Shampoo~

Feature 1: Enjoy a fruity floral scent that women can continue to use, with the aromas of fruits and flowers.

Feature 2: Gently washes hair and scalp with a mildly acidic, rich lather.

This product gently washes hair and scalp with a rich lather containing 8 types of herbal extracts (※3) to remove sebum and odor, and uses weakly acidic amino acid and plant-based cleansing ingredients.
*3. Centella Asiatica Extract, Scutellaria Baicalensis Extract, Polygonum Cuspidatum Root Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Camellia Sinensis Leaf Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Lavandula Angustifolia (Lavender) Extract

Feature 3: Medicated shampoo suppresses dandruff, itchiness, oiliness, and odor on the scalp, supporting the creation of a healthy and beautiful scalp.

Achieve “churu-kami” (smooth, supple hair) that you'll want to touch with every use, thanks to 9 types of moisturizing ingredients (※4).
※4 Momordica charantia leaf extract, apple extract, aloe extract, birch extract, rice germ oil, sunflower oil, camellia oil, sugar squalane, honey

Feature ④: Leads to a natural hair finish with ”Churukami” shampoo.

Achieve moisture, suppleness, and shine for your hair with 9 types of moisturizing ingredients.

<HAYEL by marbb G ESSENCE (Quasi-drug)>

~New habit for the future: All-in-one scalp lotion~

Feature 1: Uses fragrance-free and alcohol-free essence, so you can use it with confidence.

Feature 2: Formulated with active ingredients (※5) that can address five hair removal factors.

Formulated with a balanced blend of active ingredients effective against five causes of hair loss (dandruff, inflammation, poor blood circulation, reduced activity of hair matrix cells, and reduced activity of dermal papilla cells).
Octopirox, dipotassium glycyrrhizinate, swertia japonica extract, DL-α-tocopherol acetate, pantothenyl ethyl ether, bamboo shoot bark extract

Feature 3: Contains bamboo shoot-derived ingredients that regulate hair growth cycles.

Contains bamboo shoot skin extract to promote longer, thicker hair growth.

Feature 4: Enhanced penetration thanks to our proprietary "HAYEL TECHNOLOGY"!

We have introduced proprietary technology that efficiently makes water-soluble active ingredients compatible with the stratum corneum.

"HAYEL by marbb (High-El by Marv)" Overview

Product Name: HAYEL by marbb G SHAMPOO (High-Elby Marb G Shampoo)
Sales start: September 1, 2024
Capacity: 300ml
Price: 6,600 yen (Manufacturer's suggested retail price, including tax)

Product Name: HAYEL by marbb G ESSENCE (High-Elby Marb G Essence)
Sales start: September 1, 2024
Capacity: 100ml
Price: 6,600 yen (Manufacturer's suggested retail price, including tax)